Blossom Capital has invested in Halala Plus, a Saudi fintech platform focused on helping individuals manage spending and build daily saving habits.
The Riyadh-based startup combines AI-powered financial tools and open banking services with a savings vault, a rewards system called Halala Coin, and access to more than 3,000 discounts. Users earn points through interactions and convert them into savings balances.
According to Blossom’s announcement, Halala Plus currently serves more than 20,000 users through over 1,000 participating merchants. Users have saved more than SAR 10,000 through the platform so far.
Halala Plus, founded in 2023, said it is expanding regionally and internationally from Saudi Arabia with Blossom’s support. The investment amount was not disclosed.
Source: LinkedIn
