UAE-based telecom and digital services provider du has launched du Launchpad, an AI-powered platform designed to consolidate critical business services for entrepreneurs and small to medium-sized enterprises (SMEs). The new offering, developed in partnership with Peko, aims to streamline operations and reduce administrative complexity for businesses across the country.
Quick Facts
- Product: AI-powered “super platform” for SMEs.
- Provider: du, under its ‘du Business’ portfolio.
- Services: Integrates accounting, HR, payroll, and tax filing.
Consolidating Business Tools into a Single Platform
Operating under the ‘du Business’ umbrella, du Launchpad integrates several essential business functions into one dashboard. The platform offers solutions for accounting, Human Resources Management Systems (HRMS), payroll management, and corporate tax filing. It also includes WhatsApp Business integration and professional invoicing systems.
By using automation and AI-driven workflows, the platform is designed to reduce manual tasks, support regulatory compliance, and simplify day-to-day business management. du is also offering a premium bundle that packages five of the most essential services for new business owners looking to improve efficiency.
Tackling SME Compliance and Operational Headaches
The launch addresses common challenges faced by UAE SMEs, particularly those in professional services, retail, F&B, and logistics. Many small businesses struggle with complex compliance requirements, government obligations, and workforce management, which can divert resources away from core growth activities.
Karim Benkirane, CCO at du, commented on the launch, “With du Launchpad, we are moving beyond standalone tools to deliver an AI-powered all-in-one platform that helps SMEs scale their businesses by saving time, reducing complexity, and strengthening compliance. By bringing essential services into one place and automating key workflows, du Launchpad enables business owners to focus more on their core work rather than the operational nitty-gritty.”
The platform’s goal is to provide measurable outcomes, including time savings on administrative tasks and reduced operational costs through its bundled pricing model.
Kashif Khan, Founder and CEO of Peko, added, “Our partnership with du on Launchpad empowers SMEs by simplifying complex administrative tasks, allowing them to focus on growth. By integrating smart compliance and automation, we’re helping businesses stay agile and resilient in a competitive market.”
du Launchpad is now available for the company’s business customers through the MyAccount portal and the dedicated platform website.
About du
du is a UAE-based digital telecommunications company providing a portfolio of mobile, fixed, broadband, and entertainment services. The company focuses on a digital-first approach using its fiber and 5G network to offer solutions that incorporate cloud computing, AI analytics, cybersecurity, and IoT integration for both individual and enterprise customers.
Source: Zawya
