Morocco’s government has officially launched eTrade.ma, a national B2B e-commerce platform designed to connect the country’s exporters with international buyers. The initiative, unveiled at Mohammed VI Polytechnic University (UM6P), aims to digitize and simplify foreign trade for Moroccan businesses, particularly small and medium-sized enterprises.
Quick Facts
- Platform: National B2B digital marketplace for exports.
- Target: Onboard 1,000 exporting companies by 2027.
- Goal: Generate over $1.6 billion in additional export revenue.
Digital Gateway for Moroccan SMEs
Developed by the Secretariat of State in Charge of Foreign Trade in partnership with UM6P, eTrade.ma is a core component of Morocco’s 2025–2027 Foreign Trade Program. The platform directly addresses key challenges that have traditionally limited the global reach of Moroccan SMEs.
These hurdles include poor visibility in foreign markets, difficulty accessing international buyer networks, and a general underutilization of digital marketing tools. According to the Ministry of Industry and Trade, the platform is built to provide “simpler, faster, and more effective access to opportunities in global markets.”
Integrating Logistics and Trade Through Key Partnerships
To ensure a robust ecosystem, the launch was accompanied by the signing of two strategic partnership agreements.
The first agreement integrates eTrade.ma with PortNet, Morocco’s national single window for foreign trade procedures. This partnership involves the Secretariat of State in Charge of Foreign Trade, PortNet S.A., the OCP Foundation, and UM6P, aiming to streamline administrative processes for exporters.
A second agreement with Barid Al-Maghrib Group and Chronopost International Maroc focuses on building integrated logistics services. This collaboration, which also includes UM6P and the OCP Foundation, is set to provide users of the platform with dedicated shipping and delivery solutions.
Tapping into a Growing Global Market
The initiative positions Morocco to better compete in the massive global B2B e-commerce market, which was valued at approximately $28 trillion in 2026. With projections estimating the market could surpass $105 trillion by 2033, eTrade.ma represents a strategic move to secure a larger share of global digital commerce.
The platform will be rolled out in phases, starting with a pilot version before gradually opening to all Moroccan exporting companies.
About eTrade.ma
eTrade.ma is a national B2B e-commerce platform initiated by Morocco’s government to support the country’s export sector. It functions as an interactive digital marketplace, enabling Moroccan companies to showcase their products and connect directly with international buyers to facilitate global trade.
Source: Morocco World News
