Riyadh-based Sahm Capital, a financial company licensed by the Capital Market Authority (CMA), has launched two investor engagement campaigns themed around the World Cup. The initiatives aim to blend the excitement of the global football tournament with retail investing, fostering a more interactive community experience for its users.
Quick Facts
- Two new World Cup-themed campaigns launched.
- A total rewards pool of SAR 98,000.
- Gamifies investing with football-inspired concepts.
SAR 98,000 Prize Pool to Attract Traders
The first campaign, “Watch Live & Cheer,” offers participants the chance to compete for rewards totaling SAR 98,000. Two grand prize winners will be selected through a lucky draw, each receiving a prize valued at SAR 40,000, which can be redeemed as either a World Cup travel package or its cash equivalent.
An additional SAR 18,000 in cash rewards will be distributed among the top three participants on the campaign’s leaderboard. To participate, eligible users can earn “Cheer Tickets” by making net deposits and successfully referring new users, with more tickets increasing their chances in the draw and improving their leaderboard rank.
Building an ‘Investment DNA’ Lineup
The second initiative, “My Investment DNA,” is an interactive experience that invites users to create a portfolio of 11 stocks, mirroring a football team formation. This activity helps users discover their unique investment persona based on their stock picks, which is then presented as a shareable persona card.
To encourage community interaction, users who share their persona card on the Sahm community platform can earn a USD 10 commission-free voucher. The post must receive at least three likes or four comments to qualify, and each user can earn a maximum of two vouchers. Both campaigns will run throughout June 2026.
About Sahm Capital
Sahm Capital is a Riyadh-based financial company holding licenses from the Capital Market Authority (CMA) to provide Dealing, Advising, Custody, and Managing Investments services. The company focuses on leveraging proprietary technology to deliver financial solutions and is a member of the Saudi Exchange.
Source: Zawya
