Saudi-based Floaty Studio has secured $1 million in a funding round led by Merak Gaming Fund, the gaming-focused investment arm of Merak Capital. The investment is set to accelerate the development of new mobile game titles and support the company’s international growth strategy, underscoring rising investor confidence in the Kingdom’s gaming industry.
Quick Facts
- Funding Amount: $1 Million
- Lead Investor: Merak Gaming Fund (Merak Capital)
- Sector: Mobile Game Development
- Use of Funds: New title development and global expansion
Fueling Saudi’s Global Gaming Ambitions
The funding highlights a broader trend of specialized investment funds channeling capital into local game development studios. This is a core component of Saudi Arabia’s larger strategy to build a globally competitive gaming ecosystem, moving beyond consumption to become a creator of original intellectual property.
Merak Capital confirmed the investment aligns with its goal of backing high-potential gaming startups to strengthen the Kingdom’s digital economy and development talent pool.
From Riyadh to a Global Audience
Founded in 2023, Floaty Studio develops mobile games designed for an international audience. The company focuses on creating accessible gameplay combined with features that drive long-term player engagement.
Its current development pipeline includes Pirasea, a pirate-themed strategy game, and Hero Squad, an action title focused on battles between heroes and robots. This fresh capital will help bring these and other titles to market more quickly.
Merak’s Strategic Play in Gaming
The deal marks the latest investment by Merak Gaming Fund, which operates an $80 million vehicle dedicated to the sector. The fund has previously backed other Saudi gaming startups, including Qwacks and Khosouf Studio, as part of its mission to nurture homegrown talent.
This fund complements Merak Capital’s broader startup activities, including its Exel by Merak accelerator program, which has invested over $5.1 million across 17 startups since its launch.
About Floaty Studio
Founded in 2023, Floaty Studio is a Saudi Arabian mobile game developer focused on creating scalable gaming experiences for global audiences. Its mission is to combine accessible gameplay with deep engagement to compete in the international mobile market.
About Merak Capital
Merak Capital is a Saudi-based investment firm that manages the Merak Gaming Fund, an $80 million vehicle focused on investing in promising gaming startups. The fund aims to accelerate the growth of the Kingdom’s gaming ecosystem and encourage the development of local intellectual property.
Source: Entarabi
