Saudi Arabia-based live shopping startup Rwaj has raised $1.2 million (SAR 4.5 million) in a pre-Seed funding round to expand its social commerce and auction marketplace across the region. The investors were not disclosed.
Founded in 2024 by Taher Alblowe, Rwaj enables sellers to livestream products and sell them at fixed prices or through timed auctions, allowing buyers to bid in real time.
The platform brings livestreaming, bidding, payments and shipping into one transaction flow. Payments are held in escrow until buyers confirm delivery, while shipping is managed through integrated carriers. Buyers can pay using Mada, Apple Pay or cards, according to the company.
Rwaj also includes social features that let buyers follow sellers, discover merchants and return to future livestreams. The company said the marketplace is designed for products that benefit from live demonstrations rather than a single product category.
The new funding will support product development and Rwaj’s growth and expansion across the region.
Source: Wamda
