Tunisian hygiene brand Lilas, part of SAH Group, is strengthening its commercial and industrial presence in Senegal, moving beyond exports to build a more established position in the market.
The brand’s products are now available across retail spaces, markets and stores, while appearances by content creators and influencers point to growing visibility among Senegalese consumers.
According to the available 2026 data, SAH Sénégal recorded 17.4% growth in commercial revenue, making it one of the group’s overseas branches contributing to its international expansion.
Baby diapers and paper products are among Lilas’ most visible categories in the market. The range includes paper towels and table napkins. SAH previously reported that, after the subsidiary’s first year of production, paper towels held a 20% share, baby diapers 10% and table napkins 5%.
SAH Sénégal was established in June 2018, while local production of paper products and baby diapers began at the end of 2020. Other products in the range are imported from Tunisia.
The Senegal operation forms part of SAH Lilas’ broader African footprint, which also includes subsidiaries and production units in Algeria, Libya and Côte d’Ivoire, alongside Tunisia. The company’s progress in Senegal shows how Tunisian brands are using local production and distribution to build longer-term growth across African markets.
Source: Successful Tunisia
