Valu, through its specialized arm Valu Shift, has partnered with ElTawkeel.com to introduce what they are calling Egypt’s first fully integrated digital e-commerce platform for the new car market. The collaboration is set to create a single online destination for customers to browse, book, pay for, and finance new vehicles, directly challenging the traditional dealership model.
Quick Facts
- Egypt’s first integrated digital platform for new cars.
- A strategic partnership between Valu and ElTawkeel.com.
- Features financing pre-approval within one hour.
Streamlining a Fragmented Process
The partnership aims to overhaul the often complex process of purchasing a new car in Egypt. By integrating Valu Shift’s financing capabilities directly into the ElTawkeel.com platform, the new service moves the entire journey online. This unified digital model is designed to eliminate the friction buyers typically face when dealing with separate dealerships and financing providers, while also bringing more transparency to vehicle pricing and financing options.
Mostafa El-Sahn, Chief Risk Officer of Valu, explained the platform’s core advantage. “Through our partnership with ElTawkeel.com, Valu Shift enables customers to receive financing pre-approvals within just one hour, delivering a fully digital and documented journey that removes the need to move between multiple entities to complete a vehicle purchase.”
He added, “By embedding financing directly within the new car-buying experience, we are simplifying a traditionally complex process while advancing greater transparency, efficiency, and accessibility across Egypt’s automotive market.”
From Browsing to Financing in One Place
The new platform provides a comprehensive suite of tools for potential buyers. Users can explore a wide range of available new car models, leverage detailed comparison tools to evaluate different vehicles, and access official pricing information directly.
A key feature is the system’s ability to provide financing pre-approval in under an hour, a significant time-saver compared to conventional methods. This integration of sales and financing is central to the platform’s mission.
“Our goal is to provide a transparent and integrated buying experience,” said Ali Shaaban, Founder of ElTawkeel.com. “We believe true digital transformation in this sector requires the integration of sales, financing, and insurance within one system, which is exactly what we have built at ElTawkeel.com.”
About Valu
Valu is a leading universal financial technology company in the MENA region. It offers a wide range of financial solutions, including buy-now, pay-later (BNPL) services and other financing products for both individuals and businesses. It operates as a subsidiary of EFG Holding.
About ElTawkeel.com
ElTawkeel.com is a prominent online automotive portal in Egypt. The platform serves as a resource for car buyers and enthusiasts, providing news, reviews, vehicle specifications, and market pricing information.
Source: Zawya
