The UAE has officially introduced Latifa, the country’s first-ever AI-powered virtual Emirati family member, following a nationwide community vote. The initiative, led by Digital Dubai, aims to create a relatable and engaging way to communicate with the public about technology, digital services, and responsible online behavior.
Key Highlights
This unique public engagement campaign has set a new precedent for digital communication:
- 14,000 Votes: Nearly 14,000 people participated in the nationwide campaign to choose the character’s name.
- Winning Name: “Latifa” was the winning name, securing 43% of the total votes.
- A Digital Family: Latifa is part of a virtual family including her father Mohammed, mother Salama, and brother Rashid.
- National Initiative: The project was launched as part of the UAE’s “Year of the Community.”
Meet the Digital Emirati Family
Latifa and her virtual family are designed to be “digital ambassadors” for the nation, representing Emirati values with a modern twist. Portrayed in traditional attire, Latifa is designed to be warm and approachable, making her an ideal character to foster dialogue with children and families about the country’s digital future. The entire family will communicate in multiple languages to connect with the UAE’s diverse population.
A New Approach to Digital Engagement
This initiative represents a novel strategy by Digital Dubai to make complex topics like artificial intelligence and digital governance more accessible to the general public. Instead of traditional public service announcements, Latifa and her family will use storytelling and engaging content across social media platforms to reflect Dubai’s digital life and showcase the city’s ongoing innovation initiatives.
Looking Ahead: Digital Ambassadors for a Modern Nation
The virtual family will soon begin appearing on various social media channels. Their role will be to promote safe and responsible digital citizenship, educate the public on new digital services, and personify the UAE’s forward-thinking approach to technology, making the digital transformation journey a shared, community-wide experience.
Source: MEA Tech Watch
