Fast Company Middle East, in a strategic partnership with global payments leader Visa, has announced the launch of an exclusive new video series titled “The Agentic Commerce Agenda.” The initiative aims to explore the rapidly evolving landscape of intelligent, autonomous commerce and its profound impact on consumers, businesses, and governments across the region.
Decoding The Future Of Commerce
The series will delve into the concept of agentic commerce, a new era where transactions are moving beyond simple exchanges to become dynamic, AI-driven systems. These intelligent agents can anticipate consumer behavior, adapt in real-time, and influence purchasing decisions. The episodes will focus on practical applications in key sectors such as retail, travel, and hospitality, showcasing how AI is already reshaping customer experiences from product discovery to final payment.
A Regional Lens On Global Innovation
A core focus of the series will be the Middle East’s emerging role as a global testbed for commercial innovation. By examining local case studies and trends, the series will explore how the region is not only adopting but also shaping the future of AI-powered commerce. It will address the unique opportunities these autonomous systems create for brands looking to connect with a tech-savvy consumer base.
Tackling Key Industry Questions
Moving beyond theoretical discussions, “The Agentic Commerce Agenda” will address critical questions facing the industry. The episodes will explore how trust, transparency, and accountability are maintained when AI agents make decisions on behalf of consumers. Visa and Fast Company Middle East will convene experts to discuss the fundamental challenges and significant opportunities that are defining this new commercial frontier.
About The Agentic Commerce Agenda
The Agentic Commerce Agenda is a video series produced by Fast Company Middle East in partnership with Visa. It is designed to investigate how intelligent and autonomous systems are transforming commerce. The series provides insights into the applications, challenges, and opportunities of AI-driven transactions, with a special focus on the Middle East’s role in this global shift.
Source: Fast Company Middle East
