Global technology group e& has announced the launch of Imagine&, an innovative Generative AI (GenAI) image creator specifically designed to reflect and celebrate Emirati culture. Unveiled at the prestigious GITEX Global event in Dubai, the new platform marks a significant step in developing culturally attuned AI that bridges the gap between global technological advancements and local national identity.
Addressing the AI Cultural Gap
For years, mainstream AI image generators have struggled to accurately portray the nuances of Emirati life, often reducing the rich culture to clichés of desert landscapes, camels, and sand dunes. Imagine& aims to change this narrative by utilizing a model trained on authentic Emirati cultural cues. The platform is designed to understand the depth, diversity, and dynamism of the culture, functioning as a digital storyteller where modern innovation meets and respects national heritage. It moves beyond stereotypes to offer a more genuine visual representation.
Empowering a New Wave of Content Creation
Imagine& provides a simple yet powerful interface for its users. By typing a text prompt, creators can instantly generate high-quality visuals that resonate with the UAE’s distinct cultural fabric. This includes everything from modern cityscapes and national celebrations to traditional attire and unique architectural heritage. The tool is set to empower a wide range of users, including content creators, educators, and businesses, enabling them to produce content that authentically represents the contemporary and traditional Emirati experience.
A Commitment to National Vision
The launch of Imagine& underscores e&’s ongoing commitment to advancing responsible AI and fostering cultural innovation. This initiative directly aligns with the UAE’s broader vision for establishing technological leadership while simultaneously preserving its rich cultural heritage in an increasingly digital world. By developing a tool that speaks the nation’s visual and cultural language, e& reinforces its role in shaping a technologically advanced and culturally proud future.
About e&
e& is a global technology group committed to advancing the digital future across markets in the Middle East, Asia, Africa and Europe. With the group’s financial performance in 2024 showing a consolidated revenue of AED 59.2 billion and a net profit of AED 10.8 billion, e& continues to maintain its position as a financial powerhouse, reflected by its strong credit rating and solid balance sheet. Founded in Abu Dhabi over 48 years ago, e& has evolved from a telecom pioneer into a technology group. Its footprint now spans 38 countries, offering a comprehensive portfolio of innovative digital services ranging from advanced connectivity, entertainment, streaming and financial services to AI-powered solutions, cloud computing, ICT, cybersecurity and IoT platforms.
Source: Zawya
