Be In Invest, a comprehensive investment ecosystem based in Damascus, has released a pivotal new episode of its “Business Masters” podcast featuring Syrian-American businesswoman Maysa Qabbani. Titled “Secrets of Investment and Business in Syria After Liberation,” the discussion provided a deep dive into the current economic landscape of Syria, highlighting both the latent opportunities and the significant challenges facing investors and entrepreneurs during this critical transitional phase.
Diagnosing the New Economic Reality
Qabbani opened the dialogue with a precise diagnosis of the business environment in Syria today, noting that the “post-liberation” phase imposes entirely new dynamics on the market. She explained that the country is facing a genuine rebuilding stage that extends beyond physical infrastructure to include restructuring the investment climate to be more attractive and resilient. The conversation emphasized the need for investors to understand the nature of this transitional period, where investment decisions require a blend of calculated boldness and deep local understanding, steering clear of both exaggeration and oversimplification.
Investment Opportunities and the Challenge of Return
The return of expatriate Syrian businessmen formed a central axis of the discussion. Drawing from her personal experience as a businesswoman who lived in the United States before deciding to return and launch her own project in Syria, Qabbani discussed the psychological and practical barriers that deter many from returning. She identified “fear” as the primary obstacle but simultaneously stressed that the opportunities currently available for “first movers” may not be repeated, particularly in sectors such as reconstruction, services, and real estate development. She called on expatriates to become part of the economic solution for their country.
A Roadmap for the Future
The episode went beyond diagnosing problems to propose practical solutions for safely entering the Syrian market. Qabbani touched upon the importance of strategic partnerships and specialized consulting to navigate potential regulatory or operational risks. The discussion concluded with the message that investing in Syria today is not merely a commercial endeavor but a contribution to shaping the country’s new economic identity, with success favoring those who possess the vision to see beyond current challenges.
About Be In Invest
Be In Invest is a comprehensive investment ecosystem headquartered in Damascus that brings together a distinguished group of Arab, regional, and international companies. The firm’s mission is to empower projects and transform ideas into sustainable economic entities with tangible impact. Believing that investment is a driver of economic and social change, Be In Invest provides partners with a dynamic environment combining advanced analysis, institutional empowerment, and forward-looking vision. Their services include financial consulting, foundational services for startups, real estate investments and partnerships, sustainability and innovation strategies, and VIP investor services.
Source: Be In Invest
