Dr. Huda Yassa, President of the Arab Women Investors Union (AWIU), announced new initiatives aimed at supporting women in innovation and entrepreneurship, emphasizing that technology is a fundamental pillar for empowering female founders across the region. The announcement was made during the fourt
session of the Arab Forum for Innovation and Investment, held at the General Secretariat of the League of Arab States.
Dr. Yassa highlighted how innovation and technology enable Arab women to overcome traditional business challenges, opening up broader horizons for growth and global expansion.
Leveraging Technology for Growth
During a panel discussion with investors and entrepreneurs, Dr. Yassa noted that digital technologies and online platforms are key enablers for women. These tools allow them to establish flexible and efficient businesses while gaining faster and more comprehensive access to both local and international markets.
“Innovation and technology are essential pillars for strengthening the role of Arab women in entrepreneurship,” she stated, underscoring the transformative potential of the digital economy for female-led ventures.
Bridging the Innovation and Funding Gap
Addressing the AWIU’s role in connecting local innovators with regional and international capital, Dr. Yassa explained that the union’s support extends beyond financial backing. The AWIU is committed to providing technical and marketing expertise, developing practical skills, and enhancing capabilities in leadership, innovation, and sustainability.
As part of this commitment, the union has launched the “Kayanek” initiative, which focuses on providing training for employment. Furthermore, the AWIU has signed several cooperation protocols with universities to establish business incubators for young entrepreneurs, reinforcing the importance of investing in innovation for economic development and global competitiveness.
A Call for Sustainable Investment
Dr. Yassa stressed the need to build a new Arab investment model that balances economic value with positive social impact. She advocated for directing capital towards projects that not only generate financial returns but also create a positive social or environmental effect.
This approach, she explained, champions a more comprehensive and sustainable method like social investing, which aims to provide long-term solutions by empowering communities and promoting sustainable economic and social development.
About The Arab Women Investors Union
The Arab Women Investors Union is a pan-Arab organization dedicated to empowering female entrepreneurs and investors across the Middle East and North Africa. The Union works to enhance the role of Arab women in economic development by providing support, training, and resources to foster innovation and sustainable business growth.
Source: Akhbar El Yom
