The AUC Innovation Hub, in collaboration with Real Performance Marketing (RPM), is launching PerformaX, a hands-on AdTech hackathon where students build and optimize real-world marketing campaigns.
At a Glance
- Opportunity Type: AdTech Innovation Hackathon
- For: AUC Undergraduate students (cross-disciplinary teams)
- Key Benefits: Paid internship at RPM, real media budget, professional mentorship
- Application Deadline: March 17, 2026
- Location: AUC Campus, Egypt
Hackathon Overview
PerformaX is an intensive AdTech competition designed to bridge the gap between academic theory and real-world performance marketing. Unlike standard simulations, participants will work with actual media budgets to launch, test, and optimize live campaigns. The program encourages collaboration between technical and business-oriented students to solve modern advertising challenges using RPM’s performance-based model.
Key Benefits
- Real-World Experience: Access to a real media budget to run live campaigns.
- Career Advancement: Opportunity to secure a paid internship at RPM.
- Mentorship: Professional guidance and mentorship from industry experts.
- Practical Skills: Hands-on training in building, launching, and optimizing AdTech solutions.
Eligibility Criteria
- Team Composition: Teams must consist of 2–3 members.
- Student Status: All team members must be current AUC undergraduate students.
- Disciplinary Mix: Each team must include at least one member from a business-related field (Business, Marketing, Economics, or Entrepreneurship) and at least one member from a technical field (Computer Engineering, Computer Science, Electronics Engineering, or MICT).
How to Apply
To participate, students must form cross-disciplinary teams and submit their details, including CVs and motivation statements, via the official application form. Ensure your team name is included in the submission.
- Deadline: March 17, 2026
- Apply Here: Google Forms Application
About AUC Innovation Hub
The AUC Innovation Hub serves as a collaborative platform within the American University in Cairo, connecting academia with industry leaders to foster entrepreneurship, drive innovation, and provide students with experiential learning opportunities.
Learn More: LinkedIn
