A new alliance between TijaraHub, Foras.AI, and M-Empire is set to create a new trade pathway between the Middle East and the United States. The three companies have signed a Memorandum of Understanding (MoU) that lays the groundwork for a potential strategic investment and long-term collaboration focused on integrating AI into cross-border commerce.
Quick Facts
- Strategic MoU signed by TijaraHub, Foras.AI, and M-Empire.
- Goal is to connect MENA exporters with US markets.
- Partnership will integrate AI and cross-border fintech solutions.
Connecting MENA Exporters to American Markets
The collaboration positions TijaraHub as a central platform for manufacturers and exporters across Egypt and the broader Middle East looking to expand their international footprint. Mohamed Abou El Naga Negaty, commenting on the deal, described the agreement as “the beginning of a potential strategic investment and long-term partnership.”
The initiative aims to “unlock new growth opportunities” and build “a more integrated and scalable export-import ecosystem connecting the Middle East to the United States,” according to Negaty. This move reflects a broader trend of regional B2B platforms seeking structured channels into global trade flows.
AI and Fintech at the Core of the Partnership
A significant component of the partnership is the integration of technology to streamline complex trade operations. Negaty stated the collaboration will “leverage advanced technology, cross-border fintech, and AI solutions to simplify and accelerate global trade.”
By using AI-driven systems and embedded financial tools, the partners expect to address common friction points in logistics, payments, and compliance. These areas have historically been major hurdles for businesses in emerging markets trying to trade internationally.
A Direct Outcome of Investment Readiness
This MoU follows TijaraHub’s successful participation in Exits MENA’s investment readiness program. The program was designed to prepare the company for engagement with international investors and strategic partners.
Negaty confirmed that TijaraHub was “prepared and positioned to engage with global investors,” suggesting the new partnership is a direct result of that preparatory work, moving the company from planning to active execution. The long-term vision, as Negaty noted, is about “transforming how regional businesses access global markets by combining capital, technology, and strategic execution.”
About TijaraHub
TijaraHub is a B2B sourcing, export, and financing platform based in Egypt. The company facilitates trade for manufacturers and exporters, helping them connect with and sell to international markets.
Source: Arab Founders
