Abu Dhabi-based PropTech startup eVoost, a member of the Hub71 ecosystem, has signed an exclusive agreement with Mardi Holding, a leading Georgian real estate developer. The partnership marks eVoost’s strategic entry into Georgia, deploying its AI-powered sales and marketing platform for two of Mardi Holding’s major projects on the Black Sea coast.
Quick Facts
- Exclusive deal for two flagship Batumi projects.
- AI-driven international sales and lead qualification.
- Entry into Georgia’s $1.3 billion Batumi market.
From Abu Dhabi to the Black Sea
Under the agreement, eVoost will operate as Mardi Holding’s exclusive international sales and marketing partner for the Mardi Hills and Mardi Aquapark developments in Batumi. The Abu Dhabi firm will manage demand generation, agent activation, and lead qualification using its proprietary artificial intelligence platform.
The exclusivity covers all global markets except for Dubai, Saudi Arabia, Bahrain, Turkey, and Slovenia. In these regions, eVoost will still provide its data intelligence and lead qualification services to Mardi Holding.
Koh Onozawa, co-founder and Executive Chairman of eVoost AI, said: “This partnership with Mardi Holding marks a significant step in eVoost’s expansion into Georgia and the wider Caucasus region. As a market leader, Mardi gives us a strong foothold in a new growth market that is closely connected to Abu Dhabi and the broader Gulf ecosystem.”
Tapping a Booming Market
eVoost’s expansion targets a rapidly growing investment hub. Market data from Galt & Taggart and Colliers Georgia shows Batumi’s real estate market recorded over $1.3 billion in transaction volume, with 15% year-on-year growth and a 13.5% price appreciation for new builds.
The growth is largely fueled by international capital, with 77% of buyers coming from outside Georgia. Investors from the United Arab Emirates have already injected approximately $5.5 billion into the market. The city also offers attractive short-term rental yields ranging from 7% to 16% annually.
Irakli Turmanidze, CEO and founder of Mardi Holding, noted: “The transaction volumes, the quality of international capital flowing in, and the caliber of projects being delivered all reflect a market that has reached genuine maturity. Mardi Holding has been building here for years because we understood this trajectory from the very beginning.”
AI-Driven Real Estate Sales
eVoost aims to transform the property sales process with its specialized AI platform, which focuses on creating emotional and behavioral user profiles to improve engagement and conversion rates.
“Our goal is to build the industry’s most advanced real estate platform — one that connects every stakeholder across the market,” Onozawa added. “AI is fundamentally changing how real estate operates, and we intend to be at the center of that shift.”
Cristian G. Pastrana, CEO and co-founder of eVoost, stated: “This agreement reinforces our commitment to efficiency, scalability, and full control of the property sales process. The region is a highly strategic market for us, and this partnership allows us to deliver something truly unique: an emotional, automated, and frictionless solution.”
About eVoost AI
eVoost is an Abu Dhabi-based technology startup supported by Hub71. Founded by experts from the real estate and technology sectors, it has developed the first emotional artificial intelligence system designed for property sales. The company’s vision is to humanize and optimize the real estate commercialization process by connecting buyers and developers through hyper-personalized experiences. eVoost operates in Europe, the UAE, and the United States.
About Mardi Holding
Mardi Holding is a premier Georgian real estate group with a strong portfolio of residential, tourism, and hospitality projects, primarily in Batumi. Its developments are known for combining an attractive lifestyle proposition with high returns, functioning as hospitality assets that generate consistent short-term rental demand.
Source: Zawya
