UAE-based strategic consultancy Fipera has launched neofashion.ai, a self-serve AI platform that enables fashion retailers to create product photography, video and campaign content using their own product images and brand references.
The company said the platform completed a private beta with three global apparel brands, which used it in live production to generate on-model photography, e-commerce packshots and campaign videos.
Neofashion.ai uses credit-based pricing and includes a free tier, allowing smaller boutiques and e-commerce brands to begin creating content without sales calls or minimum volumes. Paid plans are available as businesses grow, while enterprise customers can access additional fine-tuning controls, API access and service-level agreements, according to the announcement.
Its tools cover on-model photography, sketch-to-photo, flat-lay and cut-out packshots, studio images, campaign video and batch production for seasonal collections. The platform also includes a Shopify integration for generating and attaching product images directly from a store catalogue.
Designed and engineered in the UAE, neofashion.ai is built on Fipera’s experience in fashion trading and retail commerce. Founder Ali Alkan said the platform aims to help brands produce consistent, on-brand imagery at lower cost and in less time.
Source: Campaign Middle East
