Saudi Arabia has launched a seven-part strategy for sports clubs for the 2026-2027 season, placing greater emphasis on commercial revenue, fan engagement, governance and digital services.
The Ministry of Sport said the latest Sports Clubs Support Strategy marks the program’s eighth year. It introduces an updated funding and incentives model designed to improve institutional performance, financial and administrative sustainability, and competitiveness among clubs.
The strategy covers direct support, multiple sports, governance, fan attendance, facility development, digital transformation and commercial revenue growth. The ministry did not disclose the level of direct financial support available for the new season.
Commercial revenue is the main addition this year. The initiative aims to help clubs increase self-generated income, strengthen investment and develop more sustainable business models beyond direct support.
Another focus is fan engagement, with measures intended to increase stadium attendance, improve the supporter experience and encourage fans to become long-term club members.
The strategy also includes performance-based funding, stronger evaluation and compliance standards, improved digital services, standardized operational platforms and continued investment in sports facilities. According to the ministry, the measures are intended to improve efficiency and strengthen the long-term sustainability of Saudi Arabia’s sports clubs.
Source: Fast Company Middle East
