HubSpot and OpenAI have expanded their partnership with new tools designed to help small and medium-sized businesses manage marketing, advertising and customer relationships with AI. The companies announced the update on September 16.
A new integration will allow businesses to connect their ChatGPT advertising accounts to HubSpot, create and manage campaigns, and track performance through the CRM platform. According to the announcement, companies will also be able to link advertising activity with customer data, sales pipelines and deals.
HubSpot is also expanding its AI search capabilities through HubSpot AEO, which helps businesses monitor how their brands appear across AI-powered search and answer platforms. The company said users can access ChatGPT Ads and monitor broader AI search visibility from the same platform.
The AI Growth Bundle combines HubSpot software with ChatGPT Business plans and promotional support for ChatGPT Ads. Eligible new HubSpot customers can receive discounts of up to 65% on HubSpot Starter and credits for one year. Annual ChatGPT Business customers may also qualify for a buy-one-get-one-free offer on standard seats.
Eligible new advertisers can receive up to $750 in matched ChatGPT advertising spend, subject to specific terms, eligibility requirements and deadlines.
Source: Asia Business Outlook
