Egyptian fintech company Valu has partnered with electronics retailer Dubai Phone to launch a digital onboarding experience for its Buy Now, Pay Later (BNPL) service. The integration allows customers to open a Valu account and complete a purchase entirely within the Dubai Phone mobile application, removing the need to visit a branch or handle physical documents.
Quick Facts
- In-app account activation for BNPL services.
- Partnership between fintech Valu and retailer Dubai Phone.
- Process requires only a national ID card.
- Uses eKYC verification and e-signature technology.
Streamlining BNPL Access
The new feature is designed to simplify access to credit for Dubai Phone customers. When selecting Valu at checkout, users who don’t have an existing account are guided through a paperless sign-up process within the app.
The onboarding relies on electronic know your customer (eKYC) verification and e-signature technologies, requiring only a valid national ID to complete. This allows new users to be approved and finalize their transactions in real time without leaving the retailer’s app.
A Push for Embedded Finance
This partnership is a key part of Valu’s strategy to expand its data ecosystem and strengthen its embedded finance offerings in the Egyptian market. By integrating its services directly into a retail partner’s platform, Valu aims to increase access to digital financial solutions for a wider base of consumers. The move positions the company to capture new users directly at the point of sale.
About Valu
Valu is a universal financial technology company in the MENA region, offering comprehensive and convenient financial solutions to both individuals and businesses. It provides services including Buy Now, Pay Later (BNPL), investment products, and instant cash redemption programs.
Source: Zawya
