Qatari super-app Snoonu has partnered with Mall of Qatar to launch the Snoonu Arena, a large-scale fan zone for the FIFA World Cup 2026™. The initiative aims to create a central hub for football fans throughout the tournament, while strategically driving user acquisition and engagement for Snoonu’s digital platform.
Quick Facts
- Qatar’s largest fan zone for FIFA World Cup 2026.
- Located across multiple areas in the Mall of Qatar.
- Free entry with registration via the Snoonu City app.
Integrating Tech and Football Fandom
The collaboration places Snoonu’s technology at the center of the fan experience. To gain free entry to the arena, visitors must register through Snoonu City, the company’s event and ticketing platform integrated within its super-app. This requirement is a direct strategy to increase downloads and user interaction with the Snoonu ecosystem, converting football enthusiasm into platform engagement.
A Full-Day Entertainment Destination
The Snoonu Arena is designed as more than just a viewing area for matches. Spread across the ground and first floors of the mall, the zone features two dedicated activation areas with games and challenges. Two interactive “Walls of Wishes” will allow fans to post messages for Qatar’s national team, creating a visual installation that will evolve during the tournament.
All World Cup matches will be broadcast on the Oasis Stage mega screens. The venue will also host a full schedule of live entertainment, including trivia nights and performances, aiming to make the mall a primary destination for families and fans.
Driving Engagement with Giveaways and Influencers
To further boost participation, the event will feature giveaways including Snoonu vouchers, wallet credits, and merchandise from Mall of Qatar retailers. Snoonu has also enlisted a roster of Qatari ambassadors and social media influencers who will be present at the fan zone throughout the tournament to create content and draw crowds, amplifying the event’s reach online.
About Snoonu
Snoonu is Qatar’s leading super-app, offering food delivery, grocery, e-commerce, ticketing, and a wide range of everyday services. With a mission to deliver happiness to every corner of Qatar, Snoonu is proudly the delivery partner of the Qatar Football Association (QFA) and Qatar National Team and a champion of community-driven experiences.
About Mall of Qatar
Mall of Qatar is one of the largest and most visited retail and lifestyle destinations in the Middle East, home to hundreds of international and local brands, diverse dining options, world-class entertainment, and the iconic Oasis, the mall’s spectacular centrepiece event space.
Source: Arab Founders
