Snap Story has officially launched as a new marketing consultancy operating across the MENA region. Founded by entrepreneur Sara Hassouneh, the agency aims to bridge human creativity with artificial intelligence while ensuring that all campaigns are constructed according to halal principles. From initial concept to final execution, the consultancy aligns its marketing practices with Islamic values, introducing a distinct operational model to the regional marketing industry.
Blending AI With Halal Marketing Principles
The consultancy enters the market during a period of significant growth for female-led businesses across the Middle East and North Africa. Snap Story distinguishes itself by integrating AI-powered tools to accelerate content creation and storytelling without compromising ethical and cultural frameworks. By ensuring all strategies are built the halal way, the firm provides brands with a culturally resonant approach to audience engagement.
Navigating The Regional Industry
Building a business as a Muslim woman in an industry where female founders often remain the exception presents unique challenges. Hassouneh has navigated client meetings where establishing credibility is a prerequisite to presenting strategy. Her approach focuses entirely on demonstrable outcomes rather than identity.
“I lead with results, not with my identity,” Hassouneh stated. “I let the work — the case studies, the numbers, the campaigns that performed — open the conversation. People stop asking how someone who looks like me built this, and start asking how they can work with us.”
To further establish credibility and trust, the consultancy actively hosts workshops and networking events. These spaces allow brands and fellow entrepreneurs to engage directly with the agency’s methodology. Hassouneh emphasized that trust is cultivated over time by sharing knowledge and demonstrating strategic thinking long before formal client relationships are formed.
About Snap Story
Snap Story is a marketing consultancy helping startups, SMEs, and organizations across the MENA region build meaningful connections with their audiences. The agency specializes in research-driven brand strategy, marketing strategy, and storytelling. It leverages AI-powered tools to enhance and accelerate its storytelling and content creation processes while remaining strictly aligned with Islamic values.
Source: Snap Story
