Saudi insurtech company Yasmina has announced new partnerships with Qoyod and Jisr to embed insurance directly into platforms already used by businesses across KSA.
Through its partnership with Qoyod, Yasmina will integrate embedded insurance into the accounting and finance platform used by Saudi businesses, allowing SMEs to access insurance within their existing workflows rather than through a separate process.
Yasmina also partnered with Jisr to embed employee insurance directly into the HR platform, with the aim of making insurance part of the employee onboarding and management journey.
The partnerships reflect Yasmina’s focus on building insurance infrastructure that operates behind business platforms and connects companies with insurance providers through a unified system.
Founded in 2019 and headquartered in Riyadh, Yasmina provides an AI-powered platform designed to help digital businesses integrate insurance products into their customer journeys.
Source: Masoud Alhelou
