Khaleeji Bank, an Islamic bank based in Bahrain, has introduced “Sheikha,” an AI-powered smart voice assistant. The move positions the institution as the first bank in the Kingdom to offer clients 24/7 banking support and information through natural voice conversations over the phone.
Quick Facts
- AI-powered smart voice assistant “Sheikha” launched.
- First bank in Bahrain with 24/7 voice support.
- Aims to enhance client engagement and service efficiency.
A Strategic Push into Conversational AI
The new service allows clients to call a dedicated number anytime to receive support in a move that Khaleeji says aligns with its strategy to adopt modern digital solutions. The bank views the technology not just as a support tool but also as a smart channel for collecting client feedback and keeping them informed about new offers and services.
“The launch of the smart voice assistant comes as part of Khaleeji’s ongoing commitment to developing a more advanced and flexible banking experience,” said Abdulkarim Mohamed Al Zakari, Acting Chief Executive Officer at Khaleeji Bank. “Digital innovation is one of the key pillars of Khaleeji’s strategy, as we continuously seek to provide smart services and solutions that enhance client engagement.”
Redefining Customer Support Channels
“Sheikha” is designed to complement existing communication channels like the call center and branch network, providing an immediate and accessible point of contact. The bank emphasizes that the assistant will help it better understand customer needs through direct interaction.
“The launch of the smart voice assistant marks an important step in enhancing our customer experience by providing an easy and accessible communication channel available around the clock,” stated Ameera Ahmed Al Abbasi, Head of Retail Banking. She added, “We believe that enhancing our customer experience is not limited to offering outstanding banking products, but also includes providing innovative support channels that help clients fulfil their daily needs easily and confidently.”
Building the Tech for Modern Banking
From a technical standpoint, the launch reflects the bank’s focus on upgrading its digital infrastructure to meet the demands of a rapidly changing banking sector. The service was developed to provide a flexible and interactive experience through secure and intelligent channels.
“The launch of the smart voice assistant represents a major step in the way clients interact with banking services,” commented Osama Ali Hasan, Chief Technology Officer. “This service is in line with our vision to harness artificial intelligence in developing banking services and enhancing our customer experience through advanced digital channels, which will contribute to raising the efficiency of services and meeting the growing aspirations of our clients.”
About Khaleeji Bank
Khaleeji Bank is one of the leading Islamic banks in the Kingdom of Bahrain, offering an integrated banking model that combines innovation with compliance and the principles of Islamic Shari’a. The Bank provides a diverse range of banking and investment services for individuals and corporations, in addition to community and development initiatives.
Source: Zawya
