Dubai-based payments provider NEOPAY and Deem Finance, a financial institution regulated by the Central Bank of the UAE, have announced a strategic partnership to expand working capital solutions for small and medium-sized businesses across the nation. The collaboration aims to provide SMEs with faster and more seamless funding by leveraging their digital payment and POS transaction activity. Through this initiative, eligible merchants will receive tailored funding offers and access approved capital via a fully digital, secure, and transparent experience.
AI-Powered Embedded Lending Platform
At the center of this collaboration is NEOPAY’s AI-powered embedded lending platform, which was built specifically to address the SME financing gap in the UAE. The system uses merchants’ payment and transaction data to generate pre-qualified financing offers that are surfaced directly within their existing digital interface. For businesses, this translates to accessing working capital without the typical friction of traditional lending. It eliminates lengthy paperwork, the need to navigate separate financial institutions, and the disconnect between a company’s payment activity and its ability to secure funding. The entire end-to-end journey is designed around the merchant’s existing operations.
Combining Payment Data With Regulated Credit
The integration of Deem Finance as a regulated lending partner significantly strengthens the platform. Deem’s licensed credit capabilities and expertise in responsible financing mean that merchants can now access fast, data-driven solutions backed by the governance and customer protection standards of a regulated UAE lender. Vibhor Mundhada, CEO of NEOPAY, stated that the partnership supports the company’s vision of becoming a comprehensive merchant growth partner. Similarly, Zulfiqar Hamid, Interim CEO at Deem Finance, noted that utilizing alternative transaction data allows them to provide faster and more relevant credit while maintaining strict regulatory oversight.
About NEOPAY
NEOPAY is a leading UAE-based digital payments company providing end-to-end payment infrastructure for businesses, financial institutions, and government entities across the Middle East. Backed by a strategic consortium led by Arcapita and Dgpays, and supported by Mashreq, the company offers merchant acquiring, omnichannel payment acceptance, embedded finance, and issuer processing solutions. NEOPAY serves thousands of merchants across retail, e-commerce, hospitality, and the public sector.
