Dubai’s largest public parking operator, Parkin, has signed a multi-year agreement with Emaar Mall Management to introduce its AI-driven parking enforcement services at some of the city’s most prominent retail locations. The deal will see Parkin’s technology rolled out across Dubai Mall, Dubai Hills Mall, and Marina Mall.
Quick Facts
- Parkin and Emaar sign multi-year enforcement agreement.
- AI tech to monitor parking at three major malls.
- Focus on People of Determination (PoD) parking access.
How The AI-Powered System Works
The partnership will initially focus on safeguarding parking bays designated for People of Determination (PoD), ensuring they are used correctly. Parkin will integrate its Automatic Number Plate Recognition (ANPR) platform with Emaar’s existing infrastructure at the three malls.
When a vehicle enters a PoD-designated spot, Parkin’s AI system will automatically scan the license plate to confirm if a valid PoD permit is associated with it. If no permit is detected, the system flags the potential violation to an inspector at Parkin’s command center for review. After verification, a penalty notice may be issued.
To prevent penalizing genuine mistakes, the system will include a short grace period, allowing drivers to move their vehicles if they have parked in a PoD bay by accident. In addition to the camera-based technology, Parkin will also conduct regular field inspections to ensure compliance.
A Strategic Push Beyond Public Parking
This agreement marks a significant step in Parkin’s strategy to expand its services beyond public parking facilities into high-traffic private commercial spaces. By partnering with a major developer like Emaar, Parkin is leveraging its enforcement technology and mobility solutions for new revenue streams.
Eng. Mohamed Abdulla Al Ali, CEO of Parkin, commented on the deal: “This partnership will ensure that People of Determination have unobstructed access to parking spaces designed for them, a matter of both regulatory compliance and genuine community benefit. By combining our sophisticated AI-driven ANPR technology with dedicated field inspections, we aim to deliver a comprehensive and effective enforcement model.”
He added, “This agreement reflects our strategy to diversify Parkin’s service offering by leveraging our core strengths in technology, enforcement and mobility solutions to create value-added partnerships beyond our traditional public parking operations.”
Ahmad Al Matrooshi, Executive Director at Emaar Properties, noted the customer experience benefits. “This partnership reflects our ongoing commitment to enhancing the customer experience across our destinations while ensuring accessibility for all. By working with Parkin, we are reinforcing the importance of dedicated parking for People of Determination and supporting a more efficient and considerate use of our facilities.”
About Parkin Company PJSC
Parkin Company PJSC is the largest provider of paid public parking services in Dubai, managing a portfolio of approximately 229,000 paid parking spaces as of year-end 2025. Under a 49-year Concession Agreement with Dubai’s Roads and Transport Authority (RTA), Parkin holds the exclusive right to operate public on-street and off-street parking in the emirate. The company successfully completed its IPO on the Dubai Financial Market in March 2024.
Source: Zawya
