Saudi-based Metafare, a digital health and virtual reality startup, has closed its first funding round at $1 million. The investment was backed by Harmonics Ventures and a group of family offices, signaling growing investor confidence in technology-driven wellness solutions in the Kingdom.
Quick Facts
- Funding: $1 million
- Key Investor: Harmonics Ventures
- Focus: AI & VR digital health sessions
- Traction: Over 3,000 sessions delivered since mid-2025
A New Take on Digital Wellness
Metafare is building a different approach to healthcare by blending virtual reality with artificial intelligence to offer interactive health experiences. The model allows users to access support for physical fitness and mental wellbeing remotely, removing the need to visit traditional medical facilities for certain types of care.
The platform provides short, personalized sessions designed to fit into busy daily routines at home or in the office. This focus on accessibility is aimed at a growing market of individuals and corporations looking for flexible health solutions.
Bite-Sized Wellness for a Hybrid World
A core part of Metafare’s offering is its 15-minute virtual health sessions. These short-form experiences are tailored to each user’s needs and include a library of customized content ranging from fitness exercises and meditation techniques to cognitive behavioral therapy programs.
Since its launch in mid-2025, the company has delivered more than 3,000 virtual sessions. This early traction points to significant demand from companies investing in employee wellbeing programs to support productivity and mental health.
Fueling KSA Growth and Gulf Expansion
The new capital will be used to advance Metafare’s AI-powered personalization technology and expand its library of health content. The immediate priority is to strengthen its footprint in Saudi Arabia before gradually scaling into neighboring Gulf markets.
This investment reflects a wider regional trend toward tech-enabled healthcare, particularly solutions that offer innovation, accessibility, and a scalable delivery model.
About Metafare
Metafare is a Saudi-based digital health startup that develops immersive wellness experiences using virtual reality and artificial intelligence. The company offers short, personalized sessions focused on physical fitness and mental wellbeing for both individual and corporate users.
Source: entarabi
