Lebanon-based clothing brand ReFramed is planning a second ground operation in Dubai as it expands beyond its home market, according to the company.
Founded at the end of 2023 by Jason Azzi and Jad Chabtini, who were both under 18 at the time, ReFramed started with $500 and no prior industry experience. The brand now ships to customers worldwide, with orders from 52 countries exceeding its 20-order threshold.
ReFramed focuses on premium streetwear and everyday wear, targeting a specific customer segment rather than pursuing volume. The company said the brand has secured one of the largest shares of Lebanon’s local streetwear market while maintaining a sustainability-focused model.
Sales have surpassed multiple six figures, and the brand has collaborated with internationally recognized artists and DJs, including Francis Mercier. ReFramed is registered in the UAE but continues to operate from Lebanon, where both founders are based.
The company also allocates part of its profits to charity, linking its giving to sales. The Dubai operation is expected to be the next step in the founders’ expansion plans.
Source: Leb Business
