Barely a month after its official launch in Jordan, Egyptian-founded fintech Valu is making an aggressive push to dominate the country’s Buy Now, Pay Later (BNPL) market. Valu Jordan has announced two major strategic partnerships with Middle East Payment Services (MEPS), PayTabs Group, and Network International (NI) Jordan to embed its installment payment solutions across a massive network of in-store and online merchants throughout the Kingdom.
Quick Facts
- Two major partnerships announced simultaneously.
- Targets both physical retail and e-commerce channels.
- Follows Valu’s official Jordan launch in May 2026.
A Two-Pronged Push into Jordan’s Retail Market
The twin agreements are designed to give Valu immediate, widespread access to Jordan’s retail infrastructure. The collaboration with MEPS, Jordan’s national payments infrastructure provider, and its partner PayTabs Group will integrate Valu’s BNPL service into existing Point-of-Sale (POS) terminals and e-commerce checkouts.
This means merchants within MEPS’s extensive network can activate the service without needing additional hardware. Customers can complete in-store purchases by scanning a QR code through the Valu app at checkout. Simultaneously, online merchants using the PayTabs payment orchestration platform can add Valu as a payment option, offering flexible payment plans to their customers with minimal technical integration.
In a parallel move, the partnership with Network International Jordan, a major digital commerce enabler, further expands Valu’s physical retail footprint. The agreement will activate Valu’s QR code-based payment system on NI’s POS terminals, giving a new wave of merchants the ability to offer installment plans to shoppers.
Mohammad Al Yousef, CEO of Valu Jordan, commented on the NI deal, stating, “This partnership marks an important strategic step in Valu’s journey to support business growth in the Jordanian market. Through our collaboration with one of the region’s leading payment solutions providers… we look forward to making Valu’s services accessible to a wider segment of customers and merchants across the Kingdom.”
Fueling Jordan’s Digital Payments Ecosystem
These partnerships are set to accelerate the adoption of digital financing solutions in Jordan, aligning with the country’s broader goals for digital transformation and financial inclusion. By leveraging the existing infrastructure of MEPS and Network International, Valu can rapidly scale its services, offering consumers more payment flexibility and helping merchants increase sales.
The collaborations remove significant friction for both merchants and consumers. Retailers can improve customer experience and potentially see higher transaction values, while shoppers gain access to financing for purchases through a streamlined app-based journey, using their pre-approved credit limits.
Amjad Al-Sadeq, Regional Managing Director of Processing – Levant at Network International Jordan, noted the strategic fit. “The Buy Now, Pay Later solution aligns with our commitment to providing the latest payment solutions to our merchant network in Jordan. This comes as part of our efforts to empower local businesses through an approach built on strategic partnerships that drive innovation.”
About Valu
Valu (EGX: VALU.CA) is a universal financial technology company in the Middle East and North Africa (MENA), offering comprehensive financial solutions to customers and businesses. It was the first consumer finance-focused fintech to be listed on the Egyptian Exchange (EGX).
In Jordan, Valu operates under a Specialized Finance license from the Central Bank of Jordan (CBJ). The company provides BNPL services with financing plans for up to 60 months across a wide network of merchants, aiming to provide smart financial management solutions aligned with customer needs.
Source: Zawya
