Blossom Capital has invested in Rintel, a Saudi startup building a real-time retail intelligence platform, according to an announcement by Blossom Accelerator.
Rintel connects retailers and hypermarkets with distributors, suppliers and consumer packaged goods brands, providing live data on sales, inventory and supply chains through retailers’ enterprise resource planning systems.
The platform uses artificial intelligence-powered analytics and forecasting to help companies anticipate demand, reduce stockouts and waste, optimize supply chains and make faster commercial decisions.
According to the announcement, Rintel’s platform currently covers more than SAR 1 billion in point-of-sale value and over 3,000 products across modern trade, wholesale and e-commerce in Saudi Arabia.
Rintel is headquartered in Riyadh and was founded in 2024. The company describes its platform as a way for brands and retailers to collaborate around store- and product-level data.
Source: LinkedIn
